If your corporation is like most, you’re inundated with funding and sponsorship requests from nonprofit organizations. While these ties may be ideal marketing vehicles to support communications initiatives, partnerships that are poorly selected or structured waste money, have no impact, or, worse, yield repercussions.
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Is this the right time for your brand to partner with a non-profit or cause?
A friend, nicely dressed and carrying a one-of-a-kind laptop case, recently walked into a mostly empty department store in Center City Philadelphia, eager to buy a new jacket. He’d been searching around, and there he hoped to end his quest. He wandered through the Men’s department, checking out the options, trying on a few that caught his eye, when he realized someone had an eye on him.
So what motivates a corporation to work with your non-profit organization or festival/event, and how can you be sure that you’re able to compete with a valuable offering?