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  • How to Jump-start Your Sponsorship Strategy in Tough Times
    How to Jump-start Your Sponsorship Strategy in Tough Times
    by Gail S. Bower
Resources

Articles & White Papers

Visit this section regularly to find a wealth of information by marketing, event, and corporate sponsorship strategist Gail Bower. Topics include:

Assets & Revenue  |  Corporate Sponsorship  |  Events & Festivals  |  Experience  |  Future  |  Marketing  |  Strategy & Change

Sunday
Feb172013

4 Ways Partnerships with Nonprofits Fail & What to Do About It

If your corporation is like most, you’re inundated with funding and sponsorship requests from nonprofit organizations. While these ties may be ideal marketing vehicles to support communications initiatives, partnerships that are poorly selected or structured waste money, have no impact, or, worse, yield repercussions.

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Monday
Feb182013

Choosing Your Non-Profit Partners: What to Look For and What to Avoid

Is this the right time for your brand to partner with a non-profit or cause?

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Monday
Feb182013

Connecting Dots the Size of Small Fists

Nonprofit organizations have valuable knowledge to share, important stories, and great news to deliver. But often they deliver it like raw data.

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Sunday
Jan052014

Event or Evade?

If you aren’t targeting clear business outcomes for your events, you may be “putting a bird on it.” (Or for you classic movie fans: “Let’s put on a show.”)

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Monday
Feb182013

Events: Your Message in 3D

Events have the special power of building excitement, unifying a community, and rallying individuals around a greater cause.

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Monday
Feb182013

How Easy Is It To Do Business With You? 

A friend, nicely dressed and carrying a one-of-a-kind laptop case, recently walked into a mostly empty department store in Center City Philadelphia, eager to buy a new jacket. He’d been searching around, and there he hoped to end his quest. He wandered through the Men’s department, checking out the options, trying on a few that caught his eye, when he realized someone had an eye on him.

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Monday
Feb182013

How Your Organization Supports Sponsors' Goals

So what motivates a corporation to work with your non-profit organization or festival/event, and how can you be sure that you’re able to compete with a valuable offering?

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Sunday
Feb172013

Is Graphic Design Important?

If a well-intentioned guest arrived at your annual gala wearing sweatpants, ratty shoes, and clearly had not put comb to hair, what would your impression be?

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Sunday
Feb172013

Marketing in a Volatile Market

Turbulent times usually cue the budget crunchers to slash the marketing budgets. Here are three reasons why that’s a bad idea.

 

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Monday
Feb182013

Peace, Love & Anniversaries

Three key ingredients are necessary for your anniversary event’s success

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