Gail BowerThis blog will help you and your organization flourish.
Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.
Your comments, questions, and topic suggestions are welcome.
Enjoy!
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As the CEO of your nonprofit organization, you may not feel 100% confident about your ability to guide your marketing team. However, that doesn't mean your marketing has to remain lackluster. Find out what this organization did for stronger results and renewed staff enthusiasm.
Are you like many leaders I’m hearing from who are planning to launch new events or initiatives? If so, here are three perspectives to keep in mind and guide your thinking and execution.
With financial storm clouds brewing, many leaders are about to do the same thing to their organizations that those floodwaters did to the park. In an effort to prepare for difficult times, they will eliminate costs. But in the process, they will indiscriminately eliminate programs, people, operations, and systems that will dramatically and deleteriously change the organization. Read on to explore what to do instead.
We can have this same discombobulating feeling when attempting outreach without proper design. Your intentions may be positive—especially when your nonprofit offers a free service. However, without the right words, actions, and sense of timing, you may not see the results you want.
No one would argue that growing your organization, expanding your audiences, and serving more people are activities critical to your future. Yet in the nonprofit sector, organizations have a tendency to use a rather ambiguous and lightweight word to describe this function—“outreach.” Are you seeing results? Learn more about what works better.
December 6, 2023