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  • How to Jump-start Your Sponsorship Strategy in Tough Times
    How to Jump-start Your Sponsorship Strategy in Tough Times
    by Gail S. Bower

Non-profit sponsorship program gets Bower & Co. overhaul.

And reaps revenue rewards.


The Challenge

A renowned non-profit* group’s signature event was lagging in revenues. 

The Idea

Turning a critical eye to the best way to leverage the sponsorship program, Gail went to work. She immediately recommended moving from the traditional development model of contribution — Gold, Silver & Bronze levels — to a more valuable array of marketing-driven corporate sponsorship opportunities. By gearing the sponsorship opportunities to larger corporations (with commensurate higher fees), within weeks the non-profit landed two large corporate sponsors.

Results

300% increase in sponsorship revenue in that year alone. Not to mention renewed energy and morale for the non-profit staff, President and corporate Board of Directors.

 

 

*The organization requested anonymity.