Sunday
Jan052014
Event or Evade?
If you aren’t targeting clear business outcomes for your events, you may be “putting a bird on it.” (Or for you classic movie fans: “Let’s put on a show.”)
Resources
Articles & White Papers
Visit this section regularly to find a wealth of information by marketing, event, and corporate sponsorship strategist Gail Bower. Topics include:
Assets & Revenue | Corporate Sponsorship | Events & Festivals | Experience | Future | Marketing | Strategy & Change
Entries in Events & Festivals (4)
Events & FestivalsMonday
Feb182013
Events: Your Message in 3D
Events have the special power of building excitement, unifying a community, and rallying individuals around a greater cause.
Monday
Feb182013
Peace, Love & Anniversaries
Three key ingredients are necessary for your anniversary event’s success
Sunday
Feb172013
The Truth about Love and Events
Annual events and festivals are like love relationships. Easy to take for granted, impossible to control, magic when they work, and sometimes baffling without a decoder ring when they don’t.
