Buy the Book
  • How to Jump-start Your Sponsorship Strategy in Tough Times
    How to Jump-start Your Sponsorship Strategy in Tough Times
    by Gail S. Bower
Case Study

Learn more about how the International Visitors Center got started with corporation sponsorship.

Success Stories

Lutheran Settlement House

Find out how Gail Bower assisted a social services organization diversify its revenue through corporate sponsorship.

Philadelphia Nonprofit

Organization realizes a 300% increase by collaborating with Gail Bower and moving away from "Gold, Silver & Bronze" levels.

I can unequivocally recommend Gail to assist any organization that would like to build or develop a sponsorship program.

Kris Prendergast, President, 
Social Enterprise Alliance


Gail helped reaffirm the value of our sponsorship offerings and build our confidence in the sales process.

Kristina Fransel McGraw, Vice President, Community Outreach, National Multiple Sclerosis Society, Greater Delaware Valley Chapter


Selling Sponsorship: 
Why Begging For Corporate Support Doesn’t Fly Anymore

Face it. Your generic corporate sponsorship levels (those tired old “Gold, Silver & Bronze” packages) have to go. 


They aren’t meaningful or relevant to corporate sponsors. More than ever, you need a sponsorship plan that stands out, gets noticed and delivers real value to your partners.

And Bower & Co. sponsorship expertise is the place to start.

Drawing on 25 years of experience on both sides of the table, sponsorship strategist Gail Bower, author of How to Jump-start Your Sponsorship Strategy in Tough Times, will help you:

  • Create clear value through your sponsorship program, with a strategy to boot.
  • Steer you through the “generic sponsorship” traps that don’t engage the business sector and leave money on the table.
  • Generate more revenue. (Typically, Bower & Co. clients triple or quadruple revenue and build it year after year.)
  • Feel more confident about how to find sponsors and work with them, building stronger, longer-lasting relationships.
  • Acquire sponsors more easily.

Expand your knowledge of corporate sponsorship: Gail Bower's sponsorship blog and collection of sponsorship articles and white papers are great places to start.

Then learn more about how Bower & Co. can help you create sponsorships that really fly. Call Gail at 215/922-6937. Or write to


Wondering if you're ready to find sponsors?

Take this quick and complimentary Sponsorship Assessment. In just 9 easy questions, we can help you uncover and overcome potential blind spots. Launch your sponsorship sales effort with confidence.


Note about Gail Bower's Services as a Sponsorship Strategist and Consultant

Our focus is on helping organizations build their own capacity to generate corporate sponsorship revenue. That means that we can assist you in improving results of an existing program or in launching a brand new one. A service we do not offer is selling sponsorship on behalf of organizations and events.