How to Jump-start Your Sponsorship Strategy in Tough Times
A Guidebook by Gail S. Bower
If you're like many sponsorship sellers in these trying economic times, you face seemingly overwhelming impediments to securing sponsors. You may be stopped, dead in your tracks, unsure about what - if anything - you can do next. This book is for you. It will flip your thinking on its side and provide a jump-start, in the form of the tools and techniques - and confidence - you need to go forward.
How to Jump-start Your Sponsorship Strategy in Tough Times (2009, 60 pages) paints a picture of the economic events and realities as they relate to sponsorship. You'll have an understanding of the prevailing trends and challenges that face you and your sponsors.
Combined with your knowledge of your organization, event or festival, and what is happening in your own business environment, this guidebook will assist you to:
- navigate the best path to build relationships with current and new sponsors,
- improve the value of your sponsorship opportunities,
- enhance your sponsorship revenue, and
- cultivate the best environment for your sponsorship program to generate results for you and your partners.
Order safely through PayPal. For orders of 25 books or more - for your staff or board, or as gifts for members - Bower & Co. offers a discounted rate of $10 per book. Please contact Bower & Co. to order.
About.com Guide | September 7, 2010
ie: the business of international events, magazine of the International Festival & Event Association | Spring 2010