Sunday
Feb172013
Sponsorship and the Fragmenting Media
Changes in the media landscape signal an interesting opportunity for non-profit organizations and other properties with high-value corporate sponsorship programs.
Resources
Articles & White Papers
Visit this section regularly to find a wealth of information by marketing, event, and corporate sponsorship strategist Gail Bower. Topics include:
Assets & Revenue | Corporate Sponsorship | Events & Festivals | Experience | Future | Marketing | Strategy & Change
For Sponsorship SellersMonday
Feb182013
The Gold-Silver-Bronze Sponsorship Package is Out. Find Out What’s In.
In your work with the corporate sector, are you frustrated when most corporations select the least expensive level of support for your event? Do you struggle to engage corporations at higher levels? Do your organization’s calls to corporate leaders often go ignored?
Monday
Feb182013
The Power of Sponsorship
Every year at the JVC Jazz Festival, Newport (originally the Newport Jazz Festival), I was reminded of the power of corporate sponsorship in my collaboration with our sponsor Mercedes-Benz.
Sunday
Feb172013
The Truth about Love and Events
Annual events and festivals are like love relationships. Easy to take for granted, impossible to control, magic when they work, and sometimes baffling without a decoder ring when they don’t.
Friday
Aug092013
Too Small for Corporate Sponsorship? Think Again: How Your Business Benefits, Just like the Big Guys
If your business has avoided exploring corporate sponsorship and cause marketing, thinking your marketing dollars are better spent on social media or traditional advertising, you're missing sales opportunities.
Monday
Feb182013
Top 10 Skills and Characteristics of Successful Sponsorship Sellers
If you lead an organization as its executive director or CEO or as a board member, you may be charged with hiring a sponsorship staff member and not know how to evaluate candidates. Or, perhaps you’re considering a career transition from the for-profit to the nonprofit sector, and sponsorship is an area you’re considering.
Here's a list of the top 10 skills and characteristics:
Sunday
Feb172013
We’re Broke. Want to Sponsor Us?
I can scarcely think of a worse sales pitch than, “We’re broke, and we need your money to pay our bills.”
Monday
Feb032014
Why Board Members Aren't On Board With Your Corporate Sponsorship Efforts
Time for true confessions: have you ever secretly or publicly expressed frustration that board members aren’t assisting your sponsorship development efforts? If yours is like most organizations, the answer to that question is a resounding YES! (That would be a “yes” shouted.) (If you’re like many individuals who serve on nonprofit boards of directors, you’ve probably experienced your own frustrations or felt mild pressure to support an organization you cared about, but you found yourself unable to take action.) Chances are, there are good reasons for these related experiences, and until you uncover the answers and resolve them, nothing will change.
Monday
Feb182013
Your Vital Role as a Sponsorship Seller
Selling sponsorship can be tough. Like the 1978 voiceover intro on ESPN’s predecessor, ABC’s Wide World of Sports, used to say about sports, selling involves both “the thrill of victory, and the agony of defeat.”
On particularly down days, it’s easy to feel powerless, as if you have very little control over the fates of your sales. But if you put yourself in the shoes of a buyer — through your imagination or the actual pathways of your career — you’ll quickly reconsider that notion.
