What you can learn from MOVE|NYC|'s very fun virtual event

Do you have a virtual event on the horizon? Here are 10 tips to make it successful.

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Start by giving thanks.

A couple weeks ago my friend, colleague, and writing buddy Val Jones, hosted a fun event to celebrate publishing her first book, Nonprofit Hero, which teaches board members how to be successful fundraisers. She quizzed us on a few startling statistics. Do you know the top three reasons why donors stop giving?

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How's your communication and experiential alignment?

Clients experience your brand or company in a particular way. But what happens when communications efforts, digital and real life, don't support that experience?

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Rules or guidelines?

Are there rules in your organization that are actually undermining the experience of your brand? Take a look at the impact of following rules vs. using good judgment.

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Underlying customer service skills

A fundamental tenet of customer service is to ensure that the customer feels heard. You may not agree with the customer. You may have other plans or operations at work that are not in alignment with what the customer is saying. However, allowing your customer’s comments and perspective to be heard and acknowledged — that you empathize — is where to begin to create a great experience of your brand.

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