Gail BowerThis blog will help you and your organization flourish.
Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.
Your comments, questions, and topic suggestions are welcome.
Enjoy!
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I’ve noticed a troubling trend. When it comes to marketing, too many nonprofit organizations of all different sizes are winging it. Find out what you can do about it and what the advantages are.
marketing strategy, trends in Leadership, Marketing, Money + Mission Greta Thunberg is my new superhero. Here’s what you can learn about marketing communications from this Swedish 16-year-old.
Your organization likely has a database, an email list, or at the very least a big spreadsheet of names and addresses. How much do you really know about these individuals? Find out the value of segmenting and really understanding your customers, donors, and broader audiences.
It sounds like a dream to find someone to do something your organization needs but that you don’t want to pay for. I’m sure there are plenty of success stories. But there’s a flip side.
Marketing needs to be an ongoing, strategy-fueled activity in your organization, and too few organizations are investing in effective approaches. How do you know if your approach is effective? And what can you do to improve?
