If you are not actively paying attention to what’s happening around your enterprise—as well as what’s coming in the future—and evaluating what the impact may be, you are vulnerable. Obviously, we cannot know everything. We can recognize enough to eliminate surprise. When your organization is vulnerable, you can be surprised, often negatively, by something that happens that causes a setback or that limits your ability to seize a market opportunity. Even if you’re aware of potential change, you might not be imagining the impact.