Sunday
Feb022020
When corporations ask for your Gold-Silver-Bronze package
February 2, 2020Here’s what you don’t want to do: acquiesce and hand it over.
Blog
Entries in Corporate Sponsorship (19)
Tuesday
Nov052019
The 8 Drivers of Sponsorship Success
I wanted to understand what constituted high performance and set about researching the components that matter. Ultimately, I identified eight key drivers of success.
Tuesday
Oct162018
What you need to turn mediocre sponsorship results to meteoric
What I’m about to share with you is really important if you want to increase your unrestricted revenue through corporate sponsorship. Your success with corporate sponsorship boils down to simultaneous acceleration of 8 key drivers. If any of these drivers is subpar, your results slip, stagnate, or suffer.
Thursday
Jun072018
What you should always do with referrals
If somebody refers or offers to refer a prospect to you—for sponsorship, a collaboration, or a B2B sale—here are 5 things you should always do.
Thursday
Mar222018
Stop with the big little checks
Stories of businesses raising money for charities and causes in their communities is heart-warming, positive, action-oriented, and unifying. But those big check photos? Find out what has more impact.
