Leading education institution goes to school with Bower & Co.
Emerges best in class.
The Challenge
Despite national recognition for innovative education models as far back as the 1960s, the Philadelphia Academies’ reputation needed freshening up.
The Idea
PAI called on Bower & Co. to restore its reputation and influence and develop a marketing communications strategy. Gail discovered PAI had a proven track record for educational effectiveness: Students in PAI programs had higher graduation rates, near zero dropout rates, and a 90% job placement rate. PAI wasn’t communicating these impressive results – its real value proposition – in meaningful ways. Bower & Co. set to work segmenting audiences, sharpening messages and updating marketing materials, including a complete identity/graphic makeover.
Results
By putting Bower & Co. ideas and tools to work, Philadelphia Academies came away with a new voice, a new look and a targeted communications strategy opening doors across a wide range of educational audiences.
Gail, your work with us is helping us think more strategically about how we communicate.
Lisa Nutter, President, Philadelphia Academies, Inc.
As a novice in the field of communications, I wasn’t sure where to start. Gail was extremely patient and always available for questions. She helped me understand how to identify communication opportunities…Now, when I read a document, I recognize the ways it can help us market the Academies.
Constance Majka, Director, Communications and Events, Philadelphia Academies, Inc.