Gail BowerThis blog will help you and your organization flourish.
Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.
Your comments, questions, and topic suggestions are welcome.
Enjoy!
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No crisis is one-dimensional. Layers upon layers create complexity. Because we’re all part of a system that is suffering tremendously in the face of two simultaneous events—coronavirus and financial loss—we each have a piece to contribute. Find out what you can do.
Coronavirus, Gail Bower in Marketing, Money + Mission The world is freaking out right now about coronavirus, and your clients, customers, and constituents need you, especially if you are in the travel, healthcare, retail, and related fields or are holding events in the next six months. However, you will not be heard if you, too, are freaking out. So, let’s address that first, then consider a few ingredients required for being heard.
Time for an honest assessment of #GivingTuesday from the recipient's perspective. What do you think?
#GivingTuesday in Marketing, Strategy I wanted to understand what constituted high performance and set about researching the components that matter. Ultimately, I identified eight key drivers of success.
Your business model reveals an entire system, and like any system, it has levers that propel the engine. Find out five ingredients of your business model to rev that engine up.
aliens, business model, roswell, tourism in Business Model, Marketing, Strategy 
