Gail Bower's Blog

Gail BowerThis blog will help you and your organization flourish.

Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.

Your comments, questions, and topic suggestions are welcome.

Enjoy!

Looking for more information on corporate sponsorship? Visit Sponsorship Strategist, for buyers and sellers of corporate sponsorship.

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Blog
Friday
Feb142025

Boston event: Innovative Strategies to Grow Sponsorship Revenue

Corporate sponsorship is ever-evolving and increasingly viewed as a key avenue for expanding unrestricted revenue for nonprofits. So, how can you effectively refresh and grow your corporate sponsorship program? 

Join sponsorship strategist Gail Bower in Boston on March 12, 2025, to discover how to elevate your sponsorship.

Whether you’re just getting started or imagining your next level, you’ll learn key performance indicators and top trends for nonprofits today. No matter where you are in your journey, you’ll leave with an action plan and next steps.


You’ll learn:

>  The #1 strategy for attracting sponsors today

>  The 4 lifecycles of nonprofit corporate sponsorship programs

>  What sponsorship looks like and the key activities in each stage

>  What stops working and how you’ll know when to evolve 

>  How to advance to the next level and achieve rapid results

>  10 ideas to strengthen your relationships and expand revenue

 

Event hosted by Amalgamated Bank, BerryDunnInsperityMassachusetts Nonprofit Network, Nonprofit Center of the Berkshires and Scaling Nonprofits.

 

Register Today
https://bit.ly/NonprofitExecMarch12

Tuesday
Jan282025

Vulnerable to external change?

If you are not actively paying attention to what’s happening around your enterprise—as well as what’s coming in the future—and evaluating what the impact may be, you are vulnerable. Obviously, we cannot know everything. We can recognize enough to eliminate surprise. When your organization is vulnerable, you can be surprised, often negatively, by something that happens that causes a setback or that limits your ability to seize a market opportunity. Even if you’re aware of potential change, you might not be imagining the impact.

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Wednesday
Dec062023

Habitat Sees More Than 4X Increase to Its 2023 #GivingTuesday Donations. Find out what made the difference.

As the CEO of your nonprofit organization, you may not feel 100% confident about your ability to guide your marketing team. However, that doesn't mean your marketing has to remain lackluster. Find out what this organization did for stronger results and renewed staff enthusiasm.

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Tuesday
Nov142023

3 Measurements Nonprofit Leaders Can Use to Determine if They Have an Unrestricted Revenue Problem

Whether you’re rounding the corner of your fiscal or calendar year, how do you know if you’ll have a surplus, breakeven, or a deficit of unrestricted revenue? More importantly, what are the metrics you should be watching? Read on to learn three.

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Tuesday
Aug012023

Sponsorship habits that might be holding you back

If your organization is struggling to expand revenue from the corporate sector, you may unintentionally have some habits that are defusing your approach, draining your energy, and undermining your goals. Let’s start with three habits. See if any resonate. And if you want to understand how to overcome them, read on.

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