Gail BowerThis blog will help you and your organization flourish.
Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.
Your comments, questions, and topic suggestions are welcome.
Enjoy!
Looking for more information on corporate sponsorship? Visit Sponsorship Strategist, for buyers and sellers of corporate sponsorship.
Nobody can tell you what the future holds. However, there is a way to shine light into the darkness and extrapolate what we can see there so that you have ideas about the road ahead. What’s the real value of this process?
My friend Beth Brodovsky gave membership organizations a huge gift when she created her podcast, called Driving Participation, now in its 137 episode!
If your membership organization is looking to jump-start 2017 with some ideas about what works to engage members and build your organization's brand, check out the podcast, and in particular, this week's episode.
Beth synthesizes ideas from sixteen guests — including myself — about what worked in 2016.
Thank you, Beth.
As you bring 2016 to a close, I hope these ideas inspire you for 2017. Happy New Year!
If you work for or serve a mission-driven organization — a nonprofit, an association, or a purpose-driven company — we have work to do. The world — your world — needs you now more than ever.
Your organization undoubtedly offers programs and services to one or more audience or constituency. You’re likely quite proud of your services, and your team strives to improve quality and impact. Here’s a question for you: Have you ever considered how well you’re pricing those services? Or have you defaulted to “free”? Default, of course, is not sound strategy. And free may or may not be sound strategy.
Is your organization ready for a reset? Are you addressing significant change, such as a merger? You’re probably now itching to update your brand. Or modernize your strategy? But which comes first? And where do other revenue-generating assets, like sponsorship, fit?
January 3, 2017