Gail BowerThis blog will help you and your organization flourish.
Find provocative ideas, strategies, and best practices to increase your organization's visilibity, revenue, and impact.
Your comments, questions, and topic suggestions are welcome.
Enjoy!
Looking for more information on corporate sponsorship? Visit Sponsorship Strategist, for buyers and sellers of corporate sponsorship.
A fundamental tenet of customer service is to ensure that the customer feels heard. You may not agree with the customer. You may have other plans or operations at work that are not in alignment with what the customer is saying. However, allowing your customer’s comments and perspective to be heard and acknowledged — that you empathize — is where to begin to create a great experience of your brand.
Today's fast-paced environment challenges organizations to keep up. It also demands that we as individuals stay ahead. Your personal brand is one of your most important assets. How is your brand? Fresh, relavent and competitive? Or could it use a little inspiration? Meet Dorie Clark for some pointers.
Imagine my surprise when I opened an email from my client’s organization, and the message encouraged me to #GetNaked. “Don’t be shy,” the message said.
Check out this hilarious video on generic advertising imagery and messaging. Then take a look at your own materials. Are you distinct or are you at risk of sliding to the generic side of the spectrum, which makes readers/viewers/web visitors' eyes glaze over?
Too many people are seduced by social media. Too many people are tricked into thinking it’s free and set the default to free.
June 16, 2014